Pure Fishing, a wholly owned subsidiary of the Jarden Company, recently announced the aquisition of Sebile lures and Sebile lures SA. Sebile is a leader in quality freshwater and saltwater tackle. Sebile created such lures as the Salt and Sun Splasher, Magic Swimmer, Salt and Sun Stick Shad, among others. Sebile lures have caught practically ever fish on earth and have won numerous awards at tackle trade shows.
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